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Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.Se trata de un espacio en transformación constante por la luz.Un gran laberinto cuyas salidas se abren y rematan en el oceano.We've all heard of on-line dating scams that try to get you to send money to someone in Ghana or Nigeria.But now, the number of people falling for those scams is growing at an alarming number.In 1995, when began the online dating scene, finding a partner online was something you might keep to yourself.Even in 2005, 29 percent of Americans called it "desperate;" by 2013, that was down to 21 percent.
Conducted early last summer, the poll found that use of the services has grown modestly since 2013.Many of those being targeted are senior citizens longing to get back in the dating pool."I got lonely and I spent a lot of time on the computer playing games, and I just happened to go to the date site," Janet Cook told us.When Janet Cook went looking for love online, 17 years after losing her husband, she found someone on the very first day."I liked him you know because he said sweet things and he was very charming and had a kind of a gentle demeanor about him," Cook said.Match's match-making masterminds conclude that it's probably okay to talk religion, politics and money on Date 1, but keep your hands off your phone.And if you're male, double-check those text messages: women are way less forgiving of spelling and grammar errors.
But a new poll finds that an extraordinary technological change has taken place over the past three years.